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MBA - Marketing Management
Marketing Management discovers demand fluctuations and develops suitable tactics for economically utilizing such prospects. This specialization is designed to educate students on how to build marketing initiatives and regularly analyze the growth of the marketing industry. It also educates on addressing flaws in the implementation of marketing strategies, rules, and practices.
| Exclusive Elective Options (Any 5) | |||||
| Entrepreneurship Management : Managing Innovation (MOOC-IIMB) | |||||
| Retail Management : Consumer Behaviour (MOOC-IIMB) | |||||
| International Business : Cross Cultural Relationship Marketing | |||||
| Hospital Administration : Hospital Administration | |||||
| Tourism and Hospitality Management : Travel Media & Journalism | |||||
| Sports Business Management : Digital and Media Marketing in Sports | |||||
| Pharmaceutical Industry Management : Pharmaceutical Sales & Marketing Practices | |||||
| Lifestyle Management : Retailing & Visual Merchandising | |||||
| Biotechnology : Biotechnology Marketing in India | |||||
| Banking and Financial Management : Banking and Financial Markets (MOOC-IIMB) | |||||
| Logistics and Supply Chain Management : Knowledge Management in Supply Chains | |||||
Fee Structure
| MBA | 1st Year Fee | 2nd Year Fee | ||
| Sem 1 | Sem 2 | Sem 3 | Sem 4 | |
| Enrolment Fee | ₹ 2,000/- | - | - | - |
| Examination Fee | ₹ 1000/- | ₹ 1000/- | ₹ 1000/- | ₹ 1000/- |
| Program Fee | ₹ 40000/- | ₹ 40000/- | ₹ 40000/- | ₹ 40000/- |
| Total Fees | ₹ 43000/- | ₹ 41000/- | ₹ 41000/- | ₹ 41000/- |